Technology has allowed us to change our conversations with business owners,” said Kirk McLaren, CPA, CEO of Foresight CFO in the Washington, D.C., area. He provides clients with business analysis that includes industry comparisons. “Instead of just discussing numbers, we discuss with them their business trends, profitability, and cash flow in a way that they’ll easily understand. We then also share their industry benchmarks to inform the discussion about where they have opportunities to thrive and, finally, show them how competitive changes impact their valuation into the millions.”
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