[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text]We are changing our name to Foresight CFO Solutions. Foresight CFO Solutions helps growth-oriented business owners succeed in scaling their next peak — whether it’s adding locations, expanding services, growing payroll or exiting the business. CEO Kirk W. McLaren and his team also ensure clients have their financial house in order in the long term, so they can be audit- and due-diligence-ready years ahead of need.
Q: Who are your target customers?
A: The clients who experience the best value from our services are the growth-oriented and strategic event business owners. They are the “mountain-climber” CEOs who are itching to scale the next highest peak — whether that is adding additional locations, expanding product lines or services, growing payroll and key employees, or exiting the business. Typically a $2-$20 million company in both product and service businesses, our current and target clients are from various industries, with typically 10 or more employees.
These CEOs have established successful businesses and are ready for the next step. They see more growth opportunity in their products, distribution, customer base or new ownership. They are headed to the next peak, the pace is quickening and the stakes are now higher and riskier.
Strategic financial information and guidance is not affordable on a full-time basis for our target customers, but is now crucial for future success. That’s where we come in. We work with the CEO on a weekly or monthly basis as a valued and trusted business advisor to validate or help redirect the next moves. We provide the right amount of knowledge, explanation, insight and guidance to CEOs for their current business requirements.
Q: How is Foresight CFO uniquely positioned to serve those customers?
A: We thoroughly understand our clients’ mindset because we’re a growing company driven by the mountain-climbing mentality as well. We experience the same pain points but also celebrate the winning solutions we employ from our models and systems within our business. We use what we recommend to our clients.
Plus, we’ve been there. We are proven entrepreneurs and CFOs, excited to share our experiences and well-earned successes with our clients. We are from different industries and know the requirements of the basics of business growth and the elite mentality and resources crucial to success. We also know that our business isn’t that different from our targeted clients. We share the same challenges, functional area frustrations, employee motivation mysteries and enduring passion for our business as our clients.
We have our skin in your game.
Q: What are some of the most important pain points that Foresight CFO can help business owners address?
A: Am I making money? Where did the cash go? Can we afford to buy this? How much sales commission can we pay? I have to file my taxes and my books don’t balance! Where did we put those bills? Why is everything so chaotic?
In order to proactively and confidently guide a CEO on their financials to relieve the pain, there has to be a trusted accounting system in place to ensure the numbers are correct. Turnover of bookkeepers or accountants can lead to inaccuracies in the basic statements that can get compounded and chaotic. We strive to work with the existing systems and recommend any needed advancements or adjustments within your current system first. Our intent is to use what you have so you and your team are comfortable — not create new pain points with unfamiliar systems and new business processes.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” color_override=”#007581″ icon_family=”none” url=”mailto:team@thehabitsofprofit.com” text=”Contact The Habits of Profitability™ Team” margin_top=”20″][/vc_column][/vc_row]